Welcome to The IM Blueprint!

I’ve created this website to help you find ways of making money online and to provide you with a roadmap for success in internet marketing.

The internet is full of internet marketing tips and blueprints, some of which are very good while others are recycled and outdated. So how can you, as a beginner marketer, identify which tips can help you to learn the techniques and strategies that have made a lot of people extremely wealthy?

Here at the IM Blueprint, we have generated a list of straightforward tips which will help you to grasp, focus on, and build your own internet marketing strategies.

IM Blueprint – Internet Marketing Tips 101

Online marketing begins and ends with your target audience and just how you deal with them. And so, before you do anything, you must do some research and have an understanding of your niche as well as your audience.

  • Niche Research – Niche research includes getting to know exactly who your prospective customers might be. Make use of websites such as Clickbank and Amazon.com to analyze both great products and demand. On Amazon.com, you will find products and niches based on the number of reviews a product has received. Over 20 reviews shows that thousands of copies have been bought. Also, check out forums and blogs where industry gurus gather to share with interested readers. Educate yourself on the terms as well as the desires of your target audience.
  • Keyword Research – Keyword research is quite possibly the most overlooked facet of making money online. One of the best internet marketing tips I can offer you is to spend as much time as you can learning about keywords from tools such as Traffic Travis and going through them in AdWords or competition searches. Research the phrases you need to target very well.

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IM Blueprint – Internet Marketing Tips for Your Website

As soon as you have a good sense of exactly what your product, niche, and target audience will be, it is time for you to begin creating websites to promote those products. There are various websites that you can create from blogs to forums, squeeze pages or full blown sales letters.

  • Learn the basic principles of Sales Writing – Regardless of whether you are writing a 150 word squeeze page or a 10,000 word sales letter, you need to learn the fundamentals of effective sales writing to have an impact on and tempt your readers to follow your calls to action. There are many techniques that can be used to generate interest in your product – from compelling headlines to benefits laden product descriptions to very carefully worded guarantees and sales pitches.
  • Email Marketing – Just about the most vital internet Marketing tip you will ever receive is to create an account with an autoresponder service such as AWeber or GetResponse and begin collecting e-mail addresses from within your niche. You can do this by including a newsletter subscription form in your squeeze page or your website and offering something for free to attract readership. A 6 day free mini-course or a free report are both great ways to acquire subscribers that you will be able to contact afterwards to make product sales.

Generating Traffic

The most important part of any marketing campaign is to generate targeted traffic to your website. This is achieved with sound backlinking and search engine optimization.

  • Viral and Social Marketing – To create interest, you need to saturate the Internet with content that links back to you. Make use of social media sites such as Facebook, Twitter, Digg, and YouTube to place interesting content that your readers will follow. You may also use a blog to develop an authority destination and establish yourself as an expert.
  • Backlink Generation – Almost all Internet marketing tips will advise you to submit articles to directories for backlinks and also post on forums or blogs with comments. However, its also wise to use tools like SEO Quake to seek out high PR sites with “follow” links where you can post. Use a trusted site tool to locate government sites or directories that you can also get listed on.

Your ultimate goal as an online marketer is to understand your target audience, reach your audience, and then direct as much of that audience as possible back to your website where they will be able to purchase your products. Once you grasp those basics, you will be well on your way towards becoming the next big marketing success.